Inscrit le: 05 Oct 2017
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|Posté le: Mar 5 Déc - 08:57 (2017) Sujet du message: How to State a shocking statistic or headline?
|Price says the vice president of sales for America’s leading healthcare IT company successfully sells software solutions to hospitals by starting her presentations with the following:
“According to a new study in the Journal of Patient Safety, medical errors leading to patient death are much higher than previously thought. Preventable adverse events, known as PAEs, cause up to 400,000 deaths per year for patients who seek care at a hospital. That means medical errors are the third leading cause of death behind heart disease and cancer. Our vision is to create a world free of medical errors, and we need your help.”
“The statistic, bold claim, or headline needs to be directly related to the main purpose of your presentation,” Price explains. “Its impact ideally persuades the audience to listen and respond positively to your recommendation and next steps.”
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